Max Tolsdorff is the Head of Marketing at Polestar Germany. Today we revisit our conversation with Max about his collaboration with Cherrydeck and Polestar’s local marketing approach.
What set ground for the collaboration? Max Tolsdorff tells Philipp Baumgaertel, co-founder and CEO of Cherrydeck, why he decided to collaborate with the platform.
The local marketing approach
According to Max, Cherrydeck is a platform that allows him to easily reach artists globally that have unique local knowledge and resources. For the collaboration, Max was able to reach artists based in crucial target cities and that have a better understanding of the culture and visual language of those places.
As a plus, Cherrydeck and Polestar shared the same strong art and design language, which made the partnership a great fit from the start.
Read about the overall idea of the 2019 Cherrydeck x Polestar collaboration, here.
Cover photo: Polestar 1 by Fabian Hübner, in Hamburg.
